Minyan Shi (she/her) · Founder, Minyan Labs · Sydney / Remote · Available for select 2026 engagements →
Maps turned metrics.
A decade turning messy customer data into decisions — for McDonald's, Pfizer, Adobe, Audi, Didi and more.
Known for translating audience data into decisions that win — and the occasional hackathon.
Across US, Australia, and China — both client and agency sides.
Won SXSW Sydney AI 2024 (Build Club × National AI Centre) and the 2023 GPT Hackathon — the latter was a GPT-based sentiment model for ASX stock prediction.
I back female founders. Led a peer group through the Ladymates 2025 cohort (Startmate Australia). Earlier: VivaWomen! at Publicis Group, and the Unstereotype Alliance × UN Women Australia.
Now, I'm building in AI.
Projects
- 2026MindSpace OS ↗
On meditation, the mood isn't peace — it's struggle, returned to with curiosity. 18 months of Reddit posts, mapped by Google's GoEmotions: what a practice actually feels like.
A little delight that shifts with the time you visit.
Article: Meditation Communities Are Not as Calm as they Look ↗
Writings
- 2026Meditation Communities Are Not as Calm as they LookWhat 2,899 Reddit posts on r/meditation actually feel like.Apr 2026Substack
- 2026What 48,000 Reddit posts on meditation revealThe dominant emotion isn't peace. It's struggle, returned to with curiosity.Apr 2026Substack